AI for Content Creation, SEO Optimisation, and Digital Marketing

A hands-on course designed to equip digital marketers and content creators with AI tools and strategies to streamline content production, enhance SEO, and scale campaign execution.

Course Description:

This immersive 2-day workshop is designed for digital marketers, content creators, and SEO professionals who want to turbocharge their strategies using AI. Through practical tools, real-world case studies, and hands-on exercises, participants will learn how to ideate, create, optimize, and distribute content more effectively than ever before.

By the end of the workshop, attendees will be equipped to drive organic traffic, improve conversions, and scale their marketing operations without burning out or bloating the team — all with AI as their creative co-pilot.
This course is practical, empowering, and non-technical — making it ideal for professionals ready to leap into the future of digital marketing.

Who Should Attend:

• Content writers and editors
• SEO specialists and analysts
• Digital marketing strategists
• Brand and campaign managers
• Social media marketers
• Startup founders and marketing generalists

Course Objectives:

Knowledge Acquisition:

• Understand how AI transforms the content and SEO lifecycle
• Learn about NLP, LLMs, and their marketing applications
• Discover how AI tools impact keyword research, on-page SEO, and campaign design

Skills Development:

• Use AI tools to generate compelling content and headlines
• Optimize web pages and blog posts with AI-powered insights
• Automate social media scheduling, analytics, and performance tracking

Practical Application:

• Build AI-assisted content calendars and SEO strategies
• Create multi-format content (blogs, emails, ads, videos)
• Apply AI tools to analyze competitors and boost domain authority

What will I Learn From it:

• Cut content creation time by up to 70% using AI
• Discover high-ROI content ideas with keyword intelligence
• Write optimized blog posts, social captions, and ad copy with AI
• Track SEO performance and tweak strategies in real time
• Launch smarter, faster campaigns with fewer resources

Training Methodology

• Live demonstrations of popular AI tools
• Guided worksheets to practice keyword and content planning
• Breakout sessions for peer ideation
• Prompt templates for content, SEO, and campaigns
• Final group presentation to cement learning and receive feedback

Requirement/
pre-requisites:

• Familiarity with digital marketing concepts (content, SEO, email, or social)
• Laptop with browser and access to free or trial versions of AI tools
• No technical or coding knowledge required