AI-Powered Lead Generation and Prospecting Strategies

This 2-day course helps sales and marketing professionals use AI tools to generate better leads, prioritize prospects, and automate prospecting processes without technical knowledge.

Course Description:

This hands-on, 2-day workshop empowers sales, marketing, and business development professionals with cutting-edge AI knowledge and tools to revolutionize their lead generation and prospecting efforts. Participants will explore how AI can automate repetitive tasks, uncover high-intent prospects, and drive smarter outreach with less effort.

From zero-tech startups to fast-scaling enterprises, attendees will walk away with actionable insights and strategies they can apply immediately to increase pipeline efficiency and effectiveness — all without needing technical knowledge.
This course serves as the perfect springboard to deeper AI integration through consulting and custom solution development.

Who Should Attend:

• Sales professionals and SDRs
• B2B/B2C marketing teams
• Business development executives
• CRM & sales operations managers
• Entrepreneurs and startup founders seeking scalable lead generation

Course Objectives:

Knowledge Acquisition:

• Understand how AI transforms lead generation and prospecting
• Explore key AI tools: intent data, predictive analytics, NLP, and automation
• Learn ethical considerations and limitations of AI in sales

Skills Development:

• Identify the best-fit AI tools for specific funnel stages
• Build AI-augmented workflows for prospect research, scoring, and outreach
• Apply AI to personalize messages and optimize email campaigns

Practical Application:

• Design your own AI-powered lead generation funnel
• Experiment with AI-based prospecting tools in real time
• Use data to prioritize leads and improve conversions

What will I Learn From it:

• How to use AI to generate better leads, faster
• Techniques to identify high-value prospects with predictive tools
• Save hours weekly by automating data entry and qualification
• Craft highly personalized cold outreach using AI copy tools
• Build scalable lead pipelines with minimal manual work

Training Methodology

• Expert-led sessions with real-world case studies
• Live demonstrations of free and paid AI tools
• Guided breakout groups for funnel creation
• Worksheets, templates, and checklists
• Capstone: Present your AI-enhanced prospecting plan

Requirement/
pre-requisites:

• Basic understanding of sales or marketing workflows
• Laptop
• No coding or technical background required