AI-Powered Sales Coaching and Performance Improvement

This course teaches sales managers and enablement teams to improve rep performance with AI-driven coaching insights, behavior analysis, and scalable feedback workflows.

Course Description:

This transformative 2-day course empowers sales leaders, managers, and enablement professionals with the knowledge and tools to supercharge team performance using AI. Participants will explore how AI can transform coaching practices, performance tracking, and skills development — allowing managers to unlock hidden potential in every rep, at scale.


You’ll discover how to identify winning behaviors, analyze deal conversations with precision, and deliver personalized coaching with data-driven insights — all without being a data scientist.

Who Should Attend:

  • Sales managers and team leads
  • Sales enablement professionals
  • Revenue operations (RevOps) teams
  • B2B/B2C sales directors
  • Trainers and learning & development (L&D) professionals in sales

Course Objectives:

Knowledge Acquisition:

  • Understand the role of AI in modern sales enablement and coaching
  • Explore tools that analyze sales conversations, rep behavior, and pipeline performance
  • Learn AI’s impact on training, learning personalization, and forecasting

Skills Development:

  • Use AI to identify coaching moments from call data
  • Build automated feedback loops and development plans
  • Apply performance metrics enhanced by AI insights

Practical Application:

  • Implement AI-powered coaching frameworks
  • Create a personalized coaching roadmap using AI outputs
  • Optimize training strategies based on performance analytics

What will I Learn From it:

  • Identify skill gaps instantly using AI-powered conversation analysis
  • Reduce ramp-up time for new reps with personalized learning paths
  • Improve win rates by aligning coaching with real-time deal insights
  • Track performance and behavior trends to guide interventions
  • Deliver coaching at scale without burning out your frontline managers

Course Outline

01

The Evolution of Sales Coaching in the AI Era

  • Why traditional coaching methods are broken
  • What AI brings to the modern sales enablement stack
  • Key AI technologies: NLP, sentiment analysis, predictive modeling
  • Overview of popular tools

02

AI-Driven Sales Performance Analysis

  • Capturing and analyzing sales conversations
  • Identifying talk-to-listen ratios, objections, and closing patterns
  • Benchmarking rep performance against top performers
  • Dashboards that deliver real-time insights

03

Skill Gap Detection & Personalized Development

  • Using AI to map competencies and behavioral patterns
  • Designing rep-specific learning paths
  • Matching training content to observed performance issues
  • Gamification and engagement strategies powered by AI

04

Building a Scalable Coaching Framework with AI

  • Blending human coaching with AI-generated feedback
  • Designing weekly/monthly coaching workflows using AI tools
  • Trigger-based coaching (e.g., missed opportunities, long monologues)
  • Aligning coaching goals to business KPIs

05

Forecasting and Predicting Rep Success

  • Using AI to forecast deal closings based on behavior and talk tracks
  • Leading vs lagging indicators for rep success
  • Sales capacity and quota modeling with predictive analytics

06

Ethics and Human Touch in AI Coaching

  • Maintaining trust with reps using transparent AI
  • Data privacy, recording consent, and compliance concerns
  • Balancing automation with empathy and authenticity
  • Culture-building through AI-powered enablement

07

Design Your AI Sales Coaching Blueprint

  • Build a coaching calendar supported by AI tools
  • Select your sales enablement stack (free + enterprise options)
  • Roleplay & feedback loop: manager vs rep using AI insights
  • Roadmap creation for implementation

Training Methodology

  • Tool walkthroughs and live demonstrations
  • Guided case studies from AI-enhanced sales teams
  • Breakout groups for peer planning and strategy building
  • Roleplay simulations for manager-rep feedback sessions
  • Final coaching plan presentations for feedback and iteration

Requirement/
pre-requisites:

  • Experience managing or supporting sales teams
  • Laptop with internet and browser for using AI tools (free/demo versions)
  • No technical or programming background required
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