AI For Sales & Marketing

Optimize reservoir management, drilling operations, and production forecasting through AI technologies that enhance decision-making and minimize downtime across upstream, midstream, and downstream operations

AI-Powered Lead Generation and Prospecting Strategies

This 2-day course helps sales and marketing professionals use AI tools to generate better leads, prioritize prospects, and automate prospecting processes without technical knowledge.

Key Topics:

  • AI in Sales Prospecting – Revolutionizing the top of the funnel with AI
  • Smart Prospect Data Enrichment – Tools for gathering firmographics, intent signals
  • AI-Powered Lead Scoring – Prioritize high-conversion leads intelligently
  • Hyper-Personalized Outreach – GPT-powered cold emails and message optimization
  • Sales Funnel Automation – End-to-end workflow creation using AI tools

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AI for Content Creation, SEO Optimisation, and Digital Marketing

A hands-on course designed to equip digital marketers and content creators with AI tools and strategies to streamline content production, enhance SEO, and scale campaign execution.

Key Topics:

  • AI Content Generation – Writing blogs, ads, and emails faster and smarter
  • AI-Driven SEO – Keyword research, optimization, and ranking prediction
  • Social Media Automation – Scheduling, sentiment analysis, and audience targeting
  • Personalized Campaign Messaging – AI tools for customized multi-channel copy
  • Analytics and Iteration – Using AI for performance tracking and optimization

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AI-Powered Sales Coaching and Performance Improvement

This course teaches sales managers and enablement teams to improve rep performance with AI-driven coaching insights, behavior analysis, and scalable feedback workflows.

Key Topics:

  • AI Conversation Intelligence – Analyzing calls for coaching opportunities
  • Behavioral Insights & Skill Mapping – Identify and close rep skill gaps
  • Scalable Coaching Frameworks – Automate and standardize rep development
  • Forecasting Rep Performance – Predict success using AI-enhanced metrics
  • Ethics & Human Touch – Balancing AI feedback with emotional intelligence

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Enhancing Customer Engagement with AI-Driven Personalisation

A high-impact course focused on using AI to create personalized, omnichannel customer experiences that drive engagement, loyalty, and lifetime value across touchpoints.

Key Topics:

  • Customer Segmentation with AI – Dynamic audience creation using behavior and preferences
  • Real-Time Content Personalization – Tailoring website/app messaging in real time
  • AI-Enhanced Campaigns – Personalized email, SMS, and push outreach
  • Product & Content Recommendations – Leveraging AI engines for smarter suggestions
  • Personalization Analytics & Ethics – Measuring success and respecting data privacy

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